One could make a solid argument that your
product, whether it's a course, an eBook, or a coaching program or anything else, is only
as good as the copy on your sales page. You can have the most amazing product in the world that
will transform the lives of every person who touches it, but if your sales copy is crap, no
one is going to click on that buy button. And if that stresses you out because you have no
idea how to write high-converting sales copy, you're in the right place. Because I'm going to
show you some super effective prompts for writing sales copy using ChatGPT.
So, you can spend less
time stressing over sales and more time counting PayPal notifications in your inbox. If you're new
to my channel, my name is Corrie. I'm a blogger and AI content specialist, and it's my mission
to share with you everything I know about how to grow your business with AI tools. When I first
got into online business about five years ago, I hated copywriting because it felt impossible
to try and convince someone to buy something I created without sounding sleazy or desperate.
But
the truth is, copywriting isn't rocket science. It's essentially the practice of combining tried
and true formulas with a little bit of creativity. And once you get the hang of it, it's actually
kind of fun, especially when you have the help of an AI writer like ChatGPT. So, without further
ado, here are five killer ChatGPT prompts that will help you craft high-converting sales copy,
whether it's for a landing page, a sales email, or a social media post. Prompt number one is: "You
are going to write a high-converting content type for my product type called 'Product name'.
Before
you begin, here's all the background information you need to know about what I'm selling." And then
you can put in your bullet point facts or a URL to a page with the product description. Do not
begin writing the sales copy yet, simply confirm you understand the above by saying "yes". This
is what I call a seed prompt, which is any kind of prompt you give ChatGPT ahead of writing the
actual content. So with this prompt, we're seeding or priming ChatGPT with the information it needs
to know before it starts writing. And this way, it's got all the context it needs up front. And
for the rest of your prompts, you don't need to be too heavy on context. So, let's see this in
action. Let's say I'm writing a sales page for my product called "Figure Out Your Fitness", which
is a collection of printable PDF pages that help the customer tackle mindset roadblocks and get
a plan in place for change.
The first step is to change the variables here. So, change the content
type to 'sales page', product type to 'collection of downloadable printable PDFs', and product name
to 'Figure Out Your Fitness'. Next, I can write a few bullet points in here about my product or
if you have a product page with the description, you can link to that and just make sure you have
the web pilot plugin turned on when you use it. In this case, I'm just going to populate this
with a few bullet points to keep things simple. And you can see here, it responded "Yes, it gets
it. It's ready to write the sales page" which is exactly the response I wanted because now it's
got all the info noted and will refer to this information when it writes the sales copy. Keep
in mind that you can totally tweak this prompt to seed ChatGPT with all kinds of information. So,
anything you think it will need to know to write the content. In this particular use case, other
information you might want to seed it with would be your bio, your credentials, or your target
demographic.
Alright, let's move on to prompt number two which is for writing the opening of
your sales copy, whether that's a landing page, email, or social media post. The prompt I like
to use is: "Write a relatable opening question, then using empathy and storytelling, identify
the pain points and shift the blame away from the reader." So, this prompt is designed to be
used in conjunction with the first one which seeded ChatGPT with the information. So you'll
notice, this prompt doesn't really contain any context because it already knows what to write
about. So, seeing this in action, here we go.
This prompt is actually utilizing several copywriting
strategies in a single prompt. Right, so we have the relatable question which helps the potential
buyer understand instantly that they're in the right place. "Are you tired of feeling stuck in
your fitness journey and never really succeeding?" And then we're digging into the problem. "Right,
so you've tried countless diets, workout plans, progress is fleeting…" And next comes the
empathy. So right off the bat, we're getting on the reader's team. "You may be blaming yourself,
but the issue isn't you. In a world overflowing with information, it can be overwhelming to sift
through what works and what's a fad." So this does two things. We're shifting blame away from the
reader and simultaneously honing in on the pain point, which brings attention to the fact that our
potential buyer has this problem. Right, because once they've agreed that they have this problem,
they're ready to read about the solution.
So, this is a really powerful prompt because it pulls the
reader in right away and sets the tone. The next prompt I like to use for sales copy is to explain
to the reader what the product has to offer. I like to use the "feature-to-benefit" framework for
this, which is a copywriting tactic that doesn't just explain what the product has or does, but how
that translates into a benefit for the reader. So, the prompt I use for this is: "Create subheadings
for each feature using an H2 heading, then write a paragraph under each describing the benefit of
that feature." And again, if you've seeded ChatGPT with all the product details, it should be able
to come up with some great copy here.
So here we have "Printable Pages with Trackers, Worksheets,
and More". So, great, they're PDFs, but why does the reader care? Because "It empowers you to
monitor your progress, record your milestones, and understand your body better, which helps you
identify patterns and make better decisions." The next one: "Self-paced Mindset Lessons". They're
designed to "change your perception of fitness and build a robust, positive mindset." The "Goal
Planner"? By "planning and visualizing your goals, you can stay focused and motivated." So, you can
see from these that ChatGPT isn't just describing what each feature is, but it's focusing on how
those features will benefit the reader. Now, I will usually use the next prompt in conjunction
with the "feature-to-benefit" because the thing is, it's not enough to just list the features and
benefits. To really close the deal, you want to spell out for your audience what outcome they can
expect from your product. What is going to change for them once they make this purchase? And that's
where you want to use a visual description to help the reader vividly imagine this outcome.
So, the
fourth copywriting prompt that, in my opinion, is the real money maker is this: "In a second person
narrative, write a visually descriptive paragraph describing a specific scene that demonstrates the
transformation the reader will have experienced after they've used this product." So, here's
an example of this output: "Imagine yourself six months from now, at a family gathering. The
room is filled with laughter and the tantalizing aroma of home-cooked meals. You find yourself
making conscious choices about what goes on your plate. You indulge in your favorites, but you
also load up on colorful salads and lean proteins, effortlessly using the tips you learned from the
'Calorie Bomb Diffuser.' Throughout the evening, you're brimming with energy and vitality,
participating in an impromptu dance-off with the kids. Oh, and I love this part: when it's time
for group photos, you step forward confidently as the camera captures the moment. There's no
fear of judgment, no self-consciousness.
When you look at the photos, you see a person not
just physically transformed, but also mentally stronger and happier – someone who is in control
of their health." So, depending on the use case, you may want to condense this, or ask ChatGPT to
condense it a bit, but there's some powerful stuff here because it's really helping the potential
buyer see the positive outcome from this product. Last but not least, I like to do FAQs for my
products, both for the sales page and in my sales email sequences. FAQs are actually another way to
sell, by using them as an opportunity to overcome any objections the reader may have.
Right, because
if your target audience is reading and not buying, it's because there's something that is holding
them back. So an FAQ can sometimes preemptively assuage those concerns by tackling the most common
objections and deconstructing them for the reader. So you'll see what I mean when I run this prompt:
"Write an FAQ with answers that will overcome common objections the reader may have that are
preventing them from buying the product." Right, so here we go: "I've tried many fitness plans
before and none have worked. How is 'Figure Out Your Fitness' different?" We've designed it with
the real world in mind. Life can get busy, and all plans can derail. We're not offering a quick
fix, but a sustainable approach. "Will I have to follow a strict diet plan?" No, 'Figure Out Your
Fitness' is not about restrictive dieting. We believe in balance and enjoyment when it comes to
food. Our 'Calorie Bomb Diffuser' guides you to make healthier choices without completely giving
up foods you love.
We don't believe in guilt, just empowered decision making. "I'm super busy and I
don't have time to follow this fitness plan. Is it for me?" Absolutely. We've specifically designed
'Figure Out Your Fitness' to fit into a busy schedule. Our printables, lessons, and trackers
are easily integrated into your daily routine. It's about making small, manageable changes that
add up to big results over time. Right, so you see as we go on, we're shooting down one objection at
a time, so that there are hopefully no obstacles standing in the way between the potential customer
and the decision to make a purchase. So, that was kind of a ChatGPT/copywriting lesson rolled into
one. Feel free to use these prompts in your own marketing material. If you need more help putting
together copy for your sales pages and marketing emails, I'd like to invite you to check out my CWW
Plus membership on Patreon. All members get access to a prompt stack library, which includes pre-made
workflows for creating sales pages and sales email sequences with ChatGPT. Prompt stacks can be
a total game changer for your business because you don't have to worry about what prompts
to give ChatGPT, or in what order, because I've already done all that for you.
It's totally
plug-and-play, so you just put in the specifics, and then all you have to do is run through the
prompts in consecutive order, and you'll have a completed piece of content in five minutes. And if
you're watching this in June, it's a particularly good time to join because I've also just released
my course, 'Paragon Prompting', which teaches you step-by-step how to build effective prompts for
whatever type of content you're trying to create. And anyone who is or becomes a member during the
month of June 2023 will get a 100%-off coupon, so basically, you're getting an entire course for
$24.97 instead of $59.97, which is going to be the retail price when it launches to the public
in July. So if that sounds interesting to you, check out the Patreon link in the description box
below, and you can get all the details. I hope you found this helpful, and as always, if you have any
questions or comments, please leave them below, and I'll get back to you.
Otherwise, thanks for
watching, and I'll see you in the next video..